Using an established Minimum Viable Product (MVP) which was to help users align their mind/body/spirit wellness, I embarked on defining the user flow for the app. I also created a prioritized feature chart to determine which functionalities should be included in the initial iteration of the app. Realizing I had many complex components to the app, I drew up some simple wireframe cards which I could arrange and rearrange on whiteboards to figure out the flow in more detail. I also had to decide if the app experience would be the same as the online experience and if not, which elements would live in the online space.

Now that I had my app completely mapped out, I commenced with building the low-fidelity prototype connecting. Once the screens were built and brought to life, we conducted user tests. After receiving sign off from our client, we watched as 20+ users unrelated to the project engaged with the app. Using questions like "how would you do XYZ?" without leading, I determined which elements were working and which needed tweaking.

I also created a onboarding series for the app using best practices of videos and short walkthroughs that quickly engaged users in the important elements of the app.

To organize the lifestyle program effectively, each piece of content was categorized into one of the four elemental groups. During the wireframing process, we strategized on how to maintain user engagement on a weekly and daily basis, leading to the introduction of the "elements bar." Upon completing a piece of content—whether it was watching a video, participating in a live class, or reading an article—users would earn points allocated to the corresponding elemental group. This not only aided users in deciding which content to consume next but also introduced a gamification aspect, wherein inactivity within a specific elemental group would result in point deductions and potential loss of synchronization.

As the project progressed, we expanded beyond the basic subscription model to incorporate additional purchase opportunities for users. Premium content, such as tickets to live classes and events in their cities or access to exclusive live-streamed events, became available. Furthermore, content like meditations and yoga was complemented by purchasable accompanying products such as branded essential oils and supplies, enriching the user experience.

In the final iteration, we successfully conceptualized and implemented a fully functional lifestyle program. It offered users a daily engagement ranging from fundamental activities like gratitude journaling and recipe exploration to immersive experiences like experiential shopping and live-streamed celebrity events. All of this was seamlessly integrated into an easily navigable mobile application, ensuring a user-friendly experience. The app would also work in tandem with a web version, where users could access videos on their preferred monitor size or cast to their televisions.

Unfortunately, development of the app began shortly before the pandemic and the app was shelved indefinitely. However, I gained a lot of insight into managing business goals and user goals from this project and this prototype remains one of my favorite exercises in UX design.