The main presentation was interactive and dynamic, showcasing over 100 'lookbook pages' that included sizzle reels providing previews of the shows. Each show page aimed to offer a visual overview of the show without relying on descriptive sentences. As we delved into each property, we selected items strategically to give viewers insights into the show's theme and its place within the broader Style programming world. This also helped advertisers understand visually how their brand could align. Certain elements on each page were clickable by the presenter turning over stats, a video or a fun fact.

To ensure advertisers had the information and numbers they needed on Style's demographics and marketing, we created print leave-behinds. The main piece was an interactive pull out. When you pulled the main slide, a secondary page "popped up". We also created a series of one-sheets that focused on individual advertising industries.

As part of a giveaway, advertisers were provided with a link for a chance to win tickets to a Rihanna concert, along with some swag to wear. The campaign also utilized a mix of digital and print ads to reach advertisers during upfront season, featured in industry journals and websites.